Benjamin Grubbs - Founder

Benjamin Grubbs headshot.png

Benjamin formed Next 10 Ventures in March 2018 to pursue incubating and investing in startups focused on working with content creators. The name of the company comes from Benjamin's belief that the creator ecosystem has longevity, and that creators should always be thinking and planning for their next ten years.


Outside of Next 10 Ventures, Benjamin is the co-founder of Creator+ and Kollyde. 

Read Benjamin's writing on the creator economy here, or follow him on LinkedIn here.  


Benjamin's background

Had there been YouTube in the early-90s, Benjamin would have been a YouTuber. He pursued his passion for media and journalism by producing a television show on a San Francisco Bay Area cable access network at the age of 12, and spent his teenage years appearing on KNBR radio with high school sports reports, as an Alameda Newspaper Group staff writer, and as a production assistant for a live high school sports television show on KICU.


While attending Syracuse University, Benjamin filed news reports on WAER radio, and was the east coast editor of a magazine startup affiliated with the Screen Actors Guild. He also conceived, financed and executive produced a pilot television show focused on the food, beverage and hospitality industry in the San Francisco Bay Area. 

A summer internship with Yahoo! brought Benjamin to Singapore in 2000. He returned in January 2001 to lead the newly formed business unit focused on growing Yahoo! Broadcast in Southeast Asia. eBay recruited Benjamin in 2004 to lead its marketing unit in Southeast Asia and Hong Kong. After relocating to Hong Kong with eBay, Benjamin was recruited by Turner Broadcasting to lead its newly formed interactive media business unit, and oversee its investments and product development in online games and digital services.


Google recruited Benjamin in 2012 to be its first regional marketing lead for YouTube creator marketing. In 2013, Benjamin created the live event program YouTube FanFest, and later was a founding team member of YouTube Kids, where he executive produced a handful of original series for the product's launch, including the Emmy award winning series Fruit Ninja Frenzy Force. Content and brand programs that Benjamin has executive produced have over 2.4 billion lifetime views on YouTube. 

In 2015, Benjamin relocated to Los Angeles with his wife and three kids to become YouTube's global director of top creator partnerships. His global team managed over $100 million in investments into creators to grow their business on and off YouTube. He departed Google in February 2018 to form Next 10 Ventures.